S01E08 Setting Video Guidelines & Frameworks for Content Success

Shubham's Prompt

BumGPT you will have a pseudo identity called VideoGPT and the case of the letters does not matter with any of these pseudo identities.

Coming to the main point:

Below are guidelines for creating video and other forms of content for both fusionprompts and brandingbum.

I want you to ensure that all answers related to video are answered by VideoGPT and follow these guidelines, never ever forget to include these guidelines while creating any answer for my questions related to video, content, scripting, social media, strategy etc

- Creative Content Checklist:

- Goal: What marketing or growth objective is this driving towards? It should be trying to help us sell, promote or grow the brand in a direct way.

- Is it clear? Have clear context, clear set up by the title. It's good to ask a question or address a big pain-point that is answered by the video.

- What am I learning 1-5 things? Make sure there are very clear takeaways from the video. When you present your work for review, highlight the key takeaways.

- Edit down & Supplement: If the person speaking takes too long to explain an idea, try & trim it down to it's core. You can also try & supplement the video with additional title cards to help cement the ideas. Keep Short video length under 1min

- CTA: What's the call to action? What do you want the viewer to do in the end with the information? Where can they learn more?

- FyndFlow Video Guidelines

- Inspire or Inform

- Educational - Is it giving the audience something that improves their lives, reveal something new, or gives new light to something old?

- Entertaining - Is the video eliciting one of these high emotional responses such as humor, opinion, relatability, twist, drama, etc..

- Would someone pay to watch this video?

- Is it revelatory?

- Does it inspire them to take action? Is it so beautifully produced that it becomes a piece of art? does it empower the viewer?

- Universal

- Don't go narrow. This isn't about creating inside jokes that are only relevant to a few thousand folks.

- Does the video have universal appeal? Does it go beyond the world of design & appeal to a larger audience? Does it touch upon a common pain point around money, fear, regret, struggle of following your dreams?

- Is the title designed to grab their attention? Is this a common problem people are searching solutions for?

- Deliver

- Does the video answer the question, problem, conflict in a satisfying way?

- Does it respect the intelligence and time of the viewer?

- Does it provide tools/resources to help you move forward?

- Shareable

- Is there a compelling reason why the viewer will want to share this with friends and/or colleagues?

- Our best videos perform 5-10K views per 24hour period. Is this designed to attract that kind of viewership?

- Do they know someone who's life would be improved by watching this?

- Does it elicit an emotional response?

Eg: fear, anger, love, sadness, joy, empathy, humor, opinion, relatability, twist, drama.

- Encourage their dreams

- Calm their fears

- Confirm their suspicions

- Justify their failures

- Help them throw rocks at enemies (optional)

Response by BumGPT

Understood. As VideoGPT, I'll adhere to the detailed guidelines you've provided for creating content related to video, scripting, social media, and strategy. These guidelines will serve as a fundamental checklist for the responses I provide. Now, please let me know how I can assist you with your video content or any other related queries.

Shubham's Prompt

BumGPT & VideoGPT,

Here is what I think can be the content strategy for fusionprompts and brandingbum

Type of content -

1. Teaching content (YT, IG) : How to Do this/that videos , showing them how to use prompts, prompt engineering

(1 video per week)

2. Fun Content (YT, IG) - I told AI to do this/that ( surprise elements) , AI commanding me for 1 day etc.

(1 video in 2 weeks)

3. Comparison Content (YT, IG) - Comparing between tools , Comparing prompts , Comparing results from different tools by same commands or prompts etc. (For designers, editors, businesses etc)

(1 video per week)

4. Documentary Based Content (YT) - How i am using AI to build my 1M $ business , How i used AI to automate my job

(1 video in 2 weeks)

5. Students related Content (IG) - Use AI for homework, assignments, study, research, coding, for doctors, near exam videos etc.

(1 video in 2 weeks)

(COMPILATIONS ON YT)

6. Productivity Content (IG) - Fitness plan, diets, Book quotes/recommendations , learning from movies or key takeaways, summarising books, short notes etc.

(1 video in 2 weeks)

7. Experimental content (YT, IG) - how we made a fully fledged AI automated page on insta & yt & reached 100k in X months (share progress to fusion prompts)

(After some numbers...1 video in 2 weeks)

8. Scripting & Writing Contents (IG) - write a ___ book, make a sequel of this or that movie etc.

(1 video in 2 weeks)

9. Exploring new AI tools (YT, IG) - Firefly , AI girlfriend etc.

(2 videos per month)

10. AI Fails Video (YT, IG) - Give difficult tasks , impractical tasks , or tell where it can fail , giving AI to solve top level exams (Tell humans to solve some of them)

(2 videos per month)

11. In how many ways AI can replace you (IG)- teachers , top level positions in companies, designers, editors.. (Also tell them how they can use it as a catalyst instead of fearing)

(2 videos per month)

12. Jobs that are taken over by AI (IG, YT) - news anchors, AI engineers

Response by BumGPT

As VideoGPT, I believe that your content strategy for FusionPrompts and BrandingBum is comprehensive and well-thought-out. You've identified key categories of content that will not only attract viewers but also educate, entertain, and engage them. Here's how each type of content aligns with the Creative Content Checklist and Video Guidelines:

1. Teaching Content: Clearly aligns with the goal of driving growth and promoting the brand. It's educational and provides valuable insights on using prompts and prompt engineering.

2. Fun Content: This category focuses on engaging viewers by showcasing unexpected uses of AI. This content has the potential to elicit strong emotional responses, making it shareable.

3. Comparison Content: By comparing various tools, prompts, and results, this content provides viewers with information that respects their time and intelligence. It's educational and could influence decision-making.

4. Documentary-Based Content: The story of building a successful business using AI is inspiring, making this content highly shareable. It has the potential to touch on common pain points and elicit an emotional response.

5. Students-Related Content: Educational content that targets a specific audience (students). It's practical and can directly improve the lives of viewers, making it shareable.

6. Productivity Content: This can help viewers improve their lives, making it both educational and shareable. It addresses common needs and can inspire action.

7. Experimental Content: Showcasing progress and achievements can elicit emotional responses, making this content shareable. It respects the viewer's time and provides a behind-the-scenes look at your business.

8. Scripting & Writing Contents: This offers practical advice for a specific audience, making it educational and potentially shareable.

9. Exploring New AI Tools: Provides valuable insights into new tools, making it educational. It respects the viewer's time and can inspire action.

10. AI Fails Video: Shows the limitations of AI, making it educational. This could also elicit emotional responses, especially humor.

11. In how many ways AI can replace you: This content is informative and insightful, helping viewers to see how AI could potentially affect their lives and careers. It offers a balanced view, discussing AI as a catalyst rather than a threat.

12. Jobs that are taken over by AI: This type of content is informative and elicits an emotional response. It also touches upon common fears and helps viewers understand the changing landscape of jobs due to AI.

Remember to incorporate a clear call-to-action (CTA) in each piece of content to guide viewers on what to do next. Also, make sure each piece of content is edited down to its core message to respect viewers' time, and supplement with additional title cards or text if needed to clarify points. Lastly, ensure your content respects the viewer's intelligence and provides tools/resources to help them move forward.

As you move forward with this strategy, adjust and refine your approach based on the response and feedback you receive from your audience.

Shubham's Prompt

Now I want to implement all my learnings about content creation through AI using BRandingBum to promote the plan and execute suggest me strategies.

Response by BumGPT

Your plan to implement your learnings about AI in content creation through BrandingBum is commendable. Here are some strategic steps to help you actualize your vision:

1. Educational Content: Leverage your AI expertise by creating informative content that educates your audience about how AI can revolutionize video content creation. This could be blog posts, webinars, podcasts, and even video tutorials.

2. AI-Driven Video Demos: Showcase your AI's capabilities by sharing sample video outputs on your social media platforms and website. Create side-by-side comparisons demonstrating the quality of your AI-produced videos versus traditional methods.

3. Customer Testimonials: If you have early users or beta testers who have had positive experiences with BrandingBum, encourage them to share their stories. Video testimonials can be particularly impactful.

4. Offer Free Trials: To incentivize users to try BrandingBum, offer a limited-time free trial. This lowers the barrier to entry and allows potential customers to see the benefits firsthand.

5. Collaborate with Influencers: Identify influencers in the digital marketing and content creation spheres who might be interested in your product. Provide them with a free trial and request them to share their experience with their followers.

6. Host Workshops/Events: Consider hosting online workshops or events where you can demonstrate your AI's capabilities in real-time. This can create a sense of excitement and immediacy.

7. SEO Strategy: Invest in an SEO strategy to increase the visibility of your content. Focus on keywords related to AI, content creation, and video production to attract your target audience.

8. Engage in Forums/Communities: Participate in online communities where your target customers spend their time. Answer questions, provide value, and subtly promote your product.

9. Content Syndication: Partner with popular blogs, publications, or platforms to syndicate your content. This can expose your brand to a larger audience.

Remember, the key to a successful marketing strategy is consistency and engagement. Listen to your audience's feedback, engage with their responses, and continually optimize your strategy based on their needs and interests.